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Component: CEC-MKT-LOY
Component Name: SAP Loyalty Marketing
Description: The points awarded for a particular loyalty transaction.
Key Concepts: Earned points are a type of loyalty reward that customers can accumulate and redeem for rewards. They are earned through customer activities such as purchases, referrals, or other activities. In SAP Loyalty Marketing, earned points are managed in the CEC-MKT-LOY component. How to use it: In the CEC-MKT-LOY component, earned points can be used to create loyalty programs and campaigns. Customers can earn points by participating in activities such as making purchases, referring friends, or other activities. Points can then be redeemed for rewards such as discounts, free products, or other rewards. Tips & Tricks: When creating loyalty programs and campaigns with earned points, it is important to consider the customer’s experience. Make sure that the rewards offered are attractive and that the program is easy to understand and use. Additionally, consider offering bonus points for certain activities or milestones to encourage customers to participate more often. Related Information: For more information on SAP Loyalty Marketing and earned points, please refer to the SAP Help Portal (https://help.sap.com/viewer/product/CEC_MKT_LOY/). Additionally, you can find more information on loyalty programs and campaigns in the SAP Best Practices Explorer (https://www.sapbestpractices.com/).