What is beacon in SAP CEC-MKT-LOY - SAP Loyalty Marketing?

SAP Term: beacon

• Component: CEC-MKT-LOY

• Component Name: SAP Loyalty Marketing

• Description: A small sender that emits signals that can be recognized by other devices, such as smartphones. Beacons can be used to push information ads to recipients who are located within the sender's reach.

Smart SAP Assistant

• Key Concepts: 
  Beacon is a component of the SAP Loyalty Marketing (CEC-MKT-LOY) module. It is a tool that enables businesses to create and manage loyalty programs for their customers. It allows businesses to track customer behavior, reward customers for their loyalty, and create personalized offers. 
  
  How to use it: 
  Beacon can be used to create loyalty programs that are tailored to the needs of the business. It can be used to track customer behavior, reward customers for their loyalty, and create personalized offers. It also allows businesses to analyze customer data and gain insights into customer preferences and behaviors. 
  
  Tips & Tricks: 
  When creating loyalty programs with Beacon, it is important to consider the needs of the customer. Make sure that the rewards offered are meaningful and relevant to the customer. Additionally, it is important to ensure that the program is easy to understand and use. 
  
  Related Information: 
  Beacon is part of the SAP Loyalty Marketing (CEC-MKT-LOY) module. Other components of this module include Customer Relationship Management (CRM), Customer Experience Management (CEM), and Customer Insights (CI). These components can be used together to create a comprehensive loyalty program for customers.