What is award in SAP CEC-MKT-LOY - SAP Loyalty Marketing?

SAP Term: award

• Component: CEC-MKT-LOY

• Component Name: SAP Loyalty Marketing

• Description: To assign points manually to the points balance of a loyalty member account.

Smart SAP Assistant

• Key Concepts: 
  Award is a feature of SAP Loyalty Marketing that allows customers to earn rewards for their loyalty. Awards are typically given in the form of points, discounts, or other incentives. Customers can redeem their awards for products, services, or other rewards. 
  
  How to use it: 
  Awards can be used in a variety of ways. Customers can redeem their awards for products, services, or other rewards. Awards can also be used to incentivize customers to purchase more products or services. Additionally, awards can be used to reward customers for their loyalty and encourage them to continue engaging with the company. 
  
  Tips & Tricks: 
  When setting up an award program, it is important to consider the type of award that will best incentivize customers. Additionally, it is important to consider the frequency and amount of awards that will be given out. Finally, it is important to ensure that the awards are easy to redeem and that customers understand how they can redeem them. 
  
  Related Information: 
  SAP Loyalty Marketing also offers features such as loyalty tiers and loyalty programs which can be used in conjunction with awards to further incentivize customers. Additionally, SAP Loyalty Marketing offers analytics tools which can be used to track customer engagement and measure the success of an award program.