What is stratification in SAP CEC-MKT-ISG - Insight?

SAP Term: stratification

• Component: CEC-MKT-ISG

• Component Name: Insight

• Description: A process to assort customers, based on a scorecard and following a user-defined fixed taxonomy. The result of the stratification process is a customer type, which depends on the two top-most key performance indicators KPIs in the scorecard calculation tree.

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• Key Concepts: 
  Stratification is a feature of the CEC-MKT-ISG Insight component of SAP that allows users to segment their data into different categories. This allows users to analyze their data more effectively and gain insights into their business operations. Stratification can be used to segment data by customer, product, geography, or any other criteria that is relevant to the user's business.
  
  How to use it: 
  To use stratification in CEC-MKT-ISG Insight, users must first define the criteria they want to use for segmentation. This can be done by selecting the relevant fields from the available options in the software. Once the criteria have been selected, users can then apply the stratification to their data set and view the results.
  
  Tips & Tricks: 
  When using stratification in CEC-MKT-ISG Insight, it is important to ensure that the criteria used for segmentation are relevant to the user's business. This will ensure that the results are meaningful and useful. Additionally, it is important to remember that stratification can be used in combination with other features of CEC-MKT-ISG Insight, such as filtering and sorting, to further refine the analysis of data.
  
  Related Information: 
  Stratification is a powerful tool for analyzing data in CEC-MKT-ISG Insight. For more information on how to use stratification in CEC-MKT-ISG Insight, please refer to the official SAP documentation or contact your SAP representative.