What is descending customer in SAP CEC-MKT-ISG - Insight?

SAP Term: descending customer

• Component: CEC-MKT-ISG

• Component Name: Insight

• Description: Customer who is in the process of going down from class A to class B or from class B to class C according to the customer ABC classification.

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• Key Concepts: 
  Descending customer is a term used in the CEC-MKT-ISG Insight component of SAP software. It refers to a customer who has purchased a product or service from a company and then decreased their spending over time. This could be due to a variety of reasons, such as dissatisfaction with the product or service, or simply because they no longer need it. 
  
  How to use it: 
  The CEC-MKT-ISG Insight component of SAP software allows companies to track their customers’ spending habits over time. This can help them identify customers who are decreasing their spending and take appropriate action to retain them. Companies can also use this data to better understand their customer base and tailor their products and services accordingly. 
  
  Tips & Tricks: 
  When tracking descending customers, it is important to look at the overall trend rather than individual purchases. This will help companies identify customers who are decreasing their spending over time, rather than just those who have made one or two purchases and then stopped. 
  
  Related Information: 
  The CEC-MKT-ISG Insight component of SAP software also allows companies to track other customer metrics, such as customer lifetime value, customer segmentation, and customer loyalty. Companies can use this data to better understand their customers and tailor their products and services accordingly.