What is churn indication time span in SAP CEC-MKT-ISG - Insight?

SAP Term: churn indication time span

• Component: CEC-MKT-ISG

• Component Name: Insight

• Description: Defined period of time starting with the most recent sales order of a customer, for example, after 180 days. If this period ends without the customer placing a new sales order, the customer is considered churned.

Smart SAP Assistant

• Key Concepts:
  Churn indication time span is a feature of the CEC-MKT-ISG Insight component of SAP. It is used to measure customer loyalty and identify customers who are likely to churn. The time span is the period of time during which customer behavior is monitored to determine if they are likely to churn.
  
  How to use it:
  The churn indication time span can be set up in the CEC-MKT-ISG Insight component of SAP. It can be set up to measure customer loyalty over a specific period of time, such as one month, three months, or six months. The time span can be adjusted depending on the customer's behavior and the desired outcome.
  
  Tips & Tricks:
  It is important to monitor customer behavior over a long enough period of time to get an accurate indication of their loyalty. If the time span is too short, it may not provide an accurate indication of customer loyalty. Additionally, it is important to adjust the time span depending on the customer's behavior and the desired outcome.
  
  Related Information:
  The churn indication time span is part of the CEC-MKT-ISG Insight component of SAP, which provides insights into customer behavior and helps identify customers who are likely to churn. Additionally, SAP provides other features that can help measure customer loyalty, such as customer segmentation and predictive analytics.