What is analysis horizon in SAP CEC-MKT-ISG - Insight?

SAP Term: analysis horizon

• Component: CEC-MKT-ISG

• Component Name: Insight

• Description: Defined period of time in the past for which the customer lifetime value is calculated.

Smart SAP Assistant

• Key Concepts: 
  Analysis horizon is a term used in SAP CEC-MKT-ISG Insight & Analytics to refer to the time period that is used for analysis. It is the range of time that is used to determine the data points that will be included in the analysis. 
  
  How to use it: 
  The analysis horizon can be set by the user when creating an analysis. The user can select a specific date range or a relative date range, such as “last month” or “last year”. The user can also select a specific time period, such as “this quarter” or “this year”. 
  
  Tips & Tricks: 
  When setting the analysis horizon, it is important to consider the data points that will be included in the analysis. If the analysis horizon is too narrow, important data points may be excluded from the analysis. If the analysis horizon is too broad, irrelevant data points may be included in the analysis. 
  
  Related Information: 
  For more information on setting an analysis horizon in SAP CEC-MKT-ISG Insight & Analytics, please refer to the official documentation here: https://help.sap.com/viewer/cec_mktisg_insight_analytics/1H2020/en-US/f9f3d7a8b2e14f8a9f3d7a8b2e14f8a.html