What is Tag Manager in SAP CEC-MKT-INT - Integration?

SAP Term: Tag Manager

• Component: CEC-MKT-INT

• Component Name: Integration

• Description: A tag management system to manage JavaScript and HTML tags used for analytics and tracking on websites, by Google.

Smart SAP Assistant

• Key Concepts: 
  Tag Manager is a component of the SAP CEC-MKT-INT Integration. It is a tool that helps manage and organize tags, which are snippets of code used to track user behavior on websites. Tag Manager allows users to create, edit, and manage tags without having to manually edit the code on the website. 
  
  How to use it: 
  Tag Manager can be used to create, edit, and manage tags for tracking user behavior on websites. It allows users to easily add, remove, and modify tags without having to manually edit the code on the website. Additionally, Tag Manager can be used to set up rules for when certain tags should be triggered. 
  
  Tips & Tricks: 
  When using Tag Manager, it is important to ensure that all tags are properly configured and that they are triggered at the right times. Additionally, it is important to keep track of all tags that have been created and ensure that they are up-to-date. 
  
  Related Information: 
  Tag Manager is part of the SAP CEC-MKT-INT Integration suite of tools. It can be used in conjunction with other tools such as Analytics and Targeting to gain insights into user behavior on websites. Additionally, Tag Manager can be used in conjunction with other marketing automation tools such as Adobe Campaign or Salesforce Marketing Cloud.