What is promoters' percentage in SAP CEC-MKT-INT - Integration?

SAP Term: promoters' percentage

• Component: CEC-MKT-INT

• Component Name: Integration

• Description: The percentage of customers who have selected the highest scores, either 9 or 10, in the net promoter scoring range 0 to 10.

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• Key Concepts: 
  Promoters' percentage is a metric used in the CEC-MKT-INT Integration component of SAP to measure the effectiveness of a marketing campaign. It is calculated by dividing the number of customers who have responded positively to the campaign by the total number of customers who were exposed to it. 
  
  How to use it: 
  To calculate promoters' percentage, first determine the total number of customers who were exposed to the marketing campaign. This can be done by looking at the number of emails sent, ads viewed, or other metrics that measure customer exposure. Then, determine the number of customers who responded positively to the campaign. This can be done by looking at the number of purchases made, surveys completed, or other metrics that measure customer response. Finally, divide the number of positive responses by the total number of exposures to calculate promoters' percentage. 
  
  Tips & Tricks: 
  When calculating promoters' percentage, it is important to consider all possible sources of customer exposure and response. For example, if a marketing campaign was sent out via email and also posted on social media, both sources should be taken into account when calculating promoters' percentage. Additionally, it is important to consider all possible metrics for measuring customer response, such as surveys completed or reviews left. 
  
  Related Information: 
  Promoters' percentage is closely related to another metric used in marketing campaigns: net promoter score (NPS). NPS is calculated by subtracting the percentage of customers who responded negatively from the percentage of customers who responded positively. NPS can be used in conjunction with promoters' percentage to gain a more comprehensive understanding of a marketing campaign's effectiveness.