1. SAP Glossary
  2. Customer Journey Application
  3. stage


What is stage in SAP CEC-MKT-INT-CJ - Customer Journey Application?


SAP Term: stage


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  • Key Concepts: 
    A stage is a step in the customer journey process. It is a point in the customer journey where a customer interacts with the company and takes an action. In the CEC-MKT-INT-CJ Customer Journey Application, stages are used to define the different steps of the customer journey, such as acquisition, onboarding, and retention. 
    
    How to use it: 
    The CEC-MKT-INT-CJ Customer Journey Application allows users to create stages for their customer journey. To do this, users can select from a list of predefined stages or create their own custom stages. Once a stage is created, users can add tasks and activities to it that will be triggered when a customer reaches that stage in their journey. 
    
    Tips & Tricks: 
    When creating stages for your customer journey, it is important to consider the customer’s needs and preferences. This will help ensure that your stages are tailored to your customers’ needs and will help them progress through their journey more efficiently. Additionally, it is important to keep track of the progress of each stage so that you can identify any areas where customers may be getting stuck or having difficulty. 
    
    Related Information: 
    The CEC-MKT-INT-CJ Customer Journey Application also allows users to create triggers that will be triggered when a customer reaches a certain stage in their journey. These triggers can be used to send notifications or messages to customers at specific points in their journey, such as when they reach a milestone or complete an activity. Additionally, users can also create reports that provide insights into how customers are progressing through their journey and identify areas where improvements can be made.
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