What is 'Suppression Rules' in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

Suppression Rules - Overview

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: A set of limits to define how often customers or prospects are contacted

Suppression Rules - Details

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  Key Concepts: 
  Suppression Rules in SAP Marketing Cloud are used to prevent certain emails from being sent to customers. This is done by creating rules that specify which emails should not be sent to certain customers. The rules can be based on customer attributes, such as location, age, gender, or other criteria. 
  
  How to use it: 
  In order to use Suppression Rules in SAP Marketing Cloud, you must first create a rule. This can be done by selecting the “Create Rule” option in the Fiori UI for SAP Marketing Cloud. You will then be prompted to enter the criteria for the rule, such as customer attributes or other criteria. Once the rule is created, it will be applied to all emails sent out by SAP Marketing Cloud. 
  
  Tips & Tricks: 
  When creating Suppression Rules in SAP Marketing Cloud, it is important to consider the impact of the rule on your customer base. For example, if you create a rule that prevents emails from being sent to customers in a certain location, you may miss out on potential customers who are located in that area. It is also important to consider how often the rule should be applied and how long it should remain active. 
  
  Related Information: 
  For more information about Suppression Rules in SAP Marketing Cloud, please refer to the official documentation provided by SAP.