What is Score Builder in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

SAP Term: Score Builder

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: Application in SAP Hybris Marketing in which scores are created.

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• Key Concepts: 
  Score Builder is a component of the Fiori UI for SAP Marketing. It is a tool that allows users to create and manage scores for their marketing campaigns. Scores are used to measure the effectiveness of campaigns and to identify areas for improvement. The Score Builder allows users to create custom scores based on their own criteria, such as customer segmentation, product performance, and more.
  
  How to use it: 
  Score Builder can be accessed from the Fiori UI for SAP Marketing. Once in the Score Builder, users can create custom scores by selecting criteria from a list of available options. They can also edit existing scores or delete them if they are no longer needed. Once a score is created, it can be used to measure the effectiveness of marketing campaigns and identify areas for improvement.
  
  Tips & Tricks: 
  When creating a score, it is important to consider the criteria that will be used to measure success. Different criteria may be more or less effective depending on the type of campaign being run. Additionally, it is important to review existing scores regularly to ensure they are still relevant and up-to-date.
  
  Related Information: 
  For more information about Score Builder and other components of the Fiori UI for SAP Marketing, please visit the SAP Help Portal at https://help.sap.com/viewer/product/CEC-MKT-FIO/latest/en-US/.