1. SAP Glossary
  2. Fiori UI for SAP Marketing
  3. Products - Use and Resonance


What is Products - Use and Resonance in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?


SAP Term: Products - Use and Resonance

  • Component: CEC-MKT-FIO

  • Component Name: Fiori UI for SAP Marketing

  • Description: An app providing detailed information on products and their rating, in order to enable marketing experts to select the relevant products for their campaigns. They can then be used in recommendations, offers, and emails.


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  • Key Concepts: 
    Products - Use and Resonance is a feature of the CEC-MKT-FIO Fiori UI for SAP Marketing Cloud. It allows users to create and manage product information, including product images, descriptions, and pricing. This feature also allows users to track customer engagement with products, such as how often they view or purchase a product. 
    
    How to use it: 
    To use the Products - Use and Resonance feature, users must first log into the CEC-MKT-FIO Fiori UI for SAP Marketing Cloud. Once logged in, users can access the Products - Use and Resonance page from the main menu. From there, users can create new product information or edit existing product information. They can also view customer engagement data for each product. 
    
    Tips & Tricks: 
    When creating new product information, it is important to include detailed descriptions and accurate pricing. This will help customers make informed decisions when purchasing products. Additionally, it is important to regularly review customer engagement data to identify which products are most popular and which need improvement. 
    
    Related Information: 
    For more information about the Products - Use and Resonance feature of the CEC-MKT-FIO Fiori UI for SAP Marketing Cloud, please visit the official SAP website. Additionally, there are many online tutorials available that provide step-by-step instructions on how to use this feature.
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