What is 'operational report' in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

operational report - Overview

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: A report about operational details that reflect current activities, thus supporting day-to-day business.

operational report - Details

• 
  Key Concepts: 
  An operational report is a type of report in SAP Marketing Cloud that provides an overview of the performance of marketing campaigns. It is used to measure the success of campaigns and to identify areas for improvement. The CEC-MKT-FIO Fiori UI for SAP Marketing Cloud provides a graphical user interface (GUI) for creating and managing operational reports. 
  
  How to use it: 
  To create an operational report in the CEC-MKT-FIO Fiori UI for SAP Marketing Cloud, first select the “Create Report” option from the main menu. Then, select the type of report you want to create (e.g., campaign performance, customer segmentation, etc.). Next, select the metrics you want to include in your report (e.g., impressions, clicks, etc.). Finally, select the date range for your report and click “Create Report” to generate your report. 
  
  Tips & Tricks: 
  When creating an operational report in the CEC-MKT-FIO Fiori UI for SAP Marketing Cloud, it is important to select metrics that are relevant to your marketing goals. Additionally, it is helpful to use a date range that is long enough to provide meaningful insights into your campaign performance. 
  
  Related Information: 
  For more information on creating operational reports in the CEC-MKT-FIO Fiori UI for SAP Marketing Cloud, please refer to the official documentation provided by SAP. Additionally, there are many online tutorials and resources available that can help you