What is Manage Offers in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

SAP Term: Manage Offers

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: SAP Fiori app for Marketing Experts. This app lets you create electronic documents that contain a limited promise and that a seller makes available to selected consumers in conjunction with an incentive.

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• Key Concepts: 
  Manage Offers is a feature of the Fiori UI for SAP Marketing Cloud component of SAP. It allows users to create, manage, and monitor offers that are used to target customers with personalized marketing campaigns. The offers can be tailored to individual customers or groups of customers, and can be used to promote products, services, or discounts. 
  
  How to use it: 
  To use Manage Offers, users must first create an offer in the Fiori UI. This can be done by selecting the “Create Offer” option from the main menu. From there, users can enter the details of the offer, such as the type of offer (e.g. discount, free product, etc.), the target audience (e.g. all customers or a specific segment), and any other relevant information. Once the offer is created, users can then monitor its performance in real-time using the “Manage Offers” dashboard. 
  
  Tips & Tricks: 
  When creating an offer, it is important to consider the target audience and how they will respond to the offer. For example, if targeting a specific segment of customers, it may be beneficial to tailor the offer specifically to that segment in order to maximize its effectiveness. Additionally, it is important to monitor the performance of offers in real-time in order to make any necessary adjustments or changes as needed. 
  
  Related Information: 
  For more information on Manage Offers and other features of the Fiori UI for SAP Marketing Cloud component of SAP, please refer to the official SAP documentation at https://help.sap.com/viewer/product/SAP_MARKETING_CLOUD/Cloud/en-US