What is Manage Interests in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

SAP Term: Manage Interests

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: An app that is used by end users for business purposes.

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• Key Concepts: 
  Manage Interests is a feature of the Fiori UI for SAP Marketing Cloud that allows users to create and manage interests. Interests are used to segment customers and target them with relevant content. Interests can be created based on customer attributes such as demographics, purchase history, and preferences. 
  
  How to use it: 
  To use Manage Interests, users must first create an interest group. This is done by selecting the “Create Interest Group” option from the Fiori UI. Once the interest group is created, users can then add interests to it. This is done by selecting the “Add Interest” option from the Fiori UI. Once an interest is added, users can then assign customers to it. This is done by selecting the “Assign Customers” option from the Fiori UI. 
  
  Tips & Tricks: 
  When creating interests, it is important to consider how they will be used in order to ensure that they are effective. For example, if an interest group is being used to target customers with relevant content, then it should be created with this goal in mind. Additionally, when assigning customers to interests, it is important to consider their attributes and preferences in order to ensure that they are being targeted with content that is relevant to them. 
  
  Related Information: 
  For more information on Manage Interests and how to use it, please refer to the SAP Help Portal or contact your local SAP representative.