What is Define Audiences in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

SAP Term: Define Audiences

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: An app that is used by marketing administrators to define audiences, such as groups or segments of customers, to cluster reporting results, or to assign a budget to an audience in marketing planning.

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• Key Concepts: 
  Define Audiences is a feature of the Fiori UI for SAP Marketing Cloud that allows users to create and manage target audiences for their marketing campaigns. Audiences can be created based on criteria such as demographics, interests, and behaviors. The audiences can then be used to target specific campaigns or messages to the desired audience. 
  
  How to use it: 
  To create an audience, users must first define the criteria for the audience. This can include demographic information such as age, gender, location, and income level. It can also include interests and behaviors such as hobbies, shopping habits, and media consumption. Once the criteria is defined, users can then create an audience by selecting the desired criteria from a list of available options. 
  
  Tips & Tricks: 
  When creating an audience, it is important to consider the size of the audience. If the audience is too large, it may be difficult to target specific campaigns or messages to them. It is also important to consider how often the audience will be updated. If the audience is not updated regularly, it may become outdated and less effective over time. 
  
  Related Information: 
  The Define Audiences feature is part of the Fiori UI for SAP Marketing Cloud. Other features of this UI include campaign management, analytics, and reporting. For more information about this UI and its features, please visit SAP’s website.