What is coupon management in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

SAP Term: coupon management

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: Administration of electronic documents that entitle customers to buy something at a lower price than normal.

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• Key Concepts: 
  Coupon management is a feature of the Fiori UI for SAP Marketing component that allows users to create, manage, and track coupons. Coupons are digital codes that can be used to offer discounts or other incentives to customers. Coupons can be created for a variety of purposes, such as promotional campaigns, loyalty programs, or customer rewards.
  
  How to Use It: 
  To use coupon management, users must first create a coupon code. This code can be used to generate coupons with different parameters, such as expiration date, discount amount, and redemption limit. Once the coupon is created, it can be distributed to customers via email or other channels. Customers can then redeem the coupon code at checkout to receive the discount or incentive.
  
  Tips & Tricks: 
  When creating coupons, it is important to consider the parameters carefully. For example, setting an expiration date too far in the future may result in customers forgetting about the coupon and not redeeming it. Additionally, setting a redemption limit too low may result in customers not being able to take advantage of the offer.
  
  Related Information: 
  The Fiori UI for SAP Marketing component also includes features such as customer segmentation and campaign management. These features can be used in conjunction with coupon management to create more effective promotional campaigns and loyalty programs. Additionally, SAP offers a range of other marketing solutions that can be used in conjunction with coupon management.