What is Browse Interaction Data in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

SAP Term: Browse Interaction Data

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: Explore and understand interaction data. This app allows SAP Marketing users to gain information about all marketing interactions, by grouping the data provided from various connected sources where the interactions take place.

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• Key Concepts: 
  Browse Interaction Data is a feature of the Fiori UI for SAP Marketing Cloud. It allows users to view and analyze customer interactions with their brand, such as website visits, emails, and social media posts. This data can be used to gain insights into customer behavior and preferences, as well as to identify opportunities for improvement.
  
  How to use it: 
  To use the Browse Interaction Data feature, users must first log into the Fiori UI for SAP Marketing Cloud. Once logged in, users can select the “Browse Interaction Data” option from the main menu. This will open a page where users can view and analyze customer interactions with their brand. Users can filter the data by date range, type of interaction, and other criteria.
  
  Tips & Tricks: 
  When using the Browse Interaction Data feature, it is important to remember that the data is only as accurate as the source. For example, if a customer has interacted with your brand on social media but has not provided their email address, then that interaction will not be included in the data. Additionally, it is important to remember that customer interactions are constantly changing and evolving, so it is important to regularly review and update your data.
  
  Related Information: 
  The Browse Interaction Data feature is part of the Fiori UI for SAP Marketing Cloud. Other features of this UI include Campaign Management, Lead Management, and Customer Segmentation. Additionally, there are several other tools available for analyzing customer interactions with your brand, such as Google Analytics and Adobe Analytics.