What is Marketing Events in SAP CEC-MKT-EVT - Event Management?

SAP Term: Marketing Events

• Component: CEC-MKT-EVT

• Component Name: Event Management

• Description: An app used by marketing experts to view event information and their participant details. A themed exhibit or presentation to promote a product, service, cause, or organization leveraging in-person engagement. Events can occur in-person or online over the web allowing live interaction of participants.

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• Key Concepts: 
  SAP Marketing Events is a component of the SAP Customer Experience (CEC) suite. It enables companies to plan, manage, and execute marketing events such as trade shows, conferences, and seminars. It provides a comprehensive set of tools to help companies manage their marketing events from start to finish. 
  
  How to use it: 
  SAP Marketing Events can be used to plan and manage marketing events. It provides tools for creating event budgets, managing event resources, tracking event progress, and analyzing event results. It also provides features for managing customer relationships and creating targeted campaigns. 
  
  Tips & Tricks: 
  When planning an event, it is important to consider the budget, resources, and timeline. SAP Marketing Events can help you manage these aspects of the event planning process. Additionally, it can help you create targeted campaigns that are tailored to your customers’ needs. 
  
  Related Information: 
  SAP Marketing Events is part of the SAP Customer Experience suite. Other components of the suite include SAP Commerce Cloud, SAP Service Cloud, and SAP Sales Cloud. These components provide additional tools for managing customer relationships and creating targeted campaigns.