1. SAP Glossary
  2. Sentiment Engagement
  3. strong positive


What is 'strong positive' in SAP CEC-MKT-DM-SE - Sentiment Engagement?


strong positive - Overview

  • Component: CEC-MKT-DM-SE

  • Component Name: Sentiment Engagement

  • Description: A value of the sentiment score expressing a very positive attitude of a contact towards their item of interest.


strong positive - Details


  • Key Concepts: Strong positive is a sentiment score assigned to a customer engagement in SAP CEC-MKT-DM-SE. It is a numerical value that indicates how positively the customer feels about the engagement. The score ranges from -1 to +1, with -1 being the most negative and +1 being the most positive.
    How to use it: The strong positive sentiment score can be used to measure customer satisfaction with an engagement. It can also be used to identify areas of improvement in customer service or product offerings. Additionally, it can be used to track customer sentiment over time and compare it to other engagements.
    Tips & Tricks: When using the strong positive sentiment score, it is important to remember that it is only one metric of customer satisfaction. Other metrics such as customer feedback, customer loyalty, and customer retention should also be taken into account when evaluating customer satisfaction.
    Related Information: The strong positive sentiment score is part of the SAP CEC-MKT-DM-SE Sentiment Engagement suite of tools. This suite includes other sentiment scores such as strong negative, neutral, and weak positive/negative. Additionally, the suite includes tools for analyzing customer sentiment over time and comparing it to other engagements.

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strong positive - Related SAP Terms

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