What is 'positive ratio' in SAP CEC-MKT-DM-SE - Sentiment Engagement?

positive ratio - Overview

• Component: CEC-MKT-DM-SE

• Component Name: Sentiment Engagement

• Description: The share of posts with an average weak positive + or strong positive ++ sentiment within a given time period.

positive ratio - Details

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  Key Concepts: 
  Positive ratio is a metric used in the CEC-MKT-DM-SE Sentiment Engagement component of SAP software. It is a measure of the number of positive sentiment mentions compared to the total number of sentiment mentions. It is expressed as a percentage and can be used to gauge customer sentiment towards a product or service. 
  
  How to use it: 
  Positive ratio can be used to measure customer sentiment towards a product or service. It can be used to track changes in customer sentiment over time, as well as to compare customer sentiment between different products or services. It can also be used to identify areas where customer sentiment needs to be improved. 
  
  Tips & Tricks: 
  When using positive ratio, it is important to consider other metrics such as negative ratio and neutral ratio in order to get a more comprehensive view of customer sentiment. Additionally, it is important to consider the context of the sentiment mentions in order to get an accurate picture of customer sentiment. 
  
  Related Information: 
  Positive ratio is related to other metrics such as negative ratio and neutral ratio, which measure the number of negative and neutral sentiment mentions respectively. Additionally, it is related to other metrics such as engagement rate and reach, which measure the level of engagement with a product or service.