What is neutral in SAP CEC-MKT-DM-SE - Sentiment Engagement?

SAP Term: neutral

• Component: CEC-MKT-DM-SE

• Component Name: Sentiment Engagement

• Description: A value of the sentiment score expressing an indifferent attitude of a contact towards their item of interest.

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• Key Concepts: 
  Neutral is a sentiment score assigned to a piece of content when the sentiment cannot be determined. It is one of the three sentiment scores that can be assigned to content by the CEC-MKT-DM-SE Sentiment Engagement component. The other two sentiment scores are positive and negative. 
  
  How to use it: 
  The CEC-MKT-DM-SE Sentiment Engagement component can be used to analyze customer feedback and determine the sentiment of the content. If the sentiment cannot be determined, then it will be assigned a neutral score. This score can then be used to inform decisions about how to respond to customer feedback. 
  
  Tips & Tricks: 
  When analyzing customer feedback, it is important to remember that neutral does not necessarily mean that the customer is indifferent or uninterested in the product or service. It simply means that the sentiment of the content could not be determined. Therefore, it is important to take into account other factors such as tone and context when responding to customer feedback. 
  
  Related Information: 
  The CEC-MKT-DM-SE Sentiment Engagement component is part of SAP’s Customer Experience Management suite of products. It can be used in conjunction with other components such as SAP’s Social Media Analytics and Customer Insights solutions to gain a better understanding of customer sentiment and behavior.