What is 'negative ratio' in SAP CEC-MKT-DM-SE - Sentiment Engagement?

negative ratio - Overview

• Component: CEC-MKT-DM-SE

• Component Name: Sentiment Engagement

• Description: The share of posts with an average weak negative - or strong negative - - sentiment within a given time period.

negative ratio - Details

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  Key Concepts: 
  Negative ratio is a metric used in the CEC-MKT-DM-SE Sentiment Engagement component of SAP software. It is a measure of the negative sentiment expressed in customer feedback, and is calculated by dividing the number of negative comments by the total number of comments. 
  
  How to use it: 
  The negative ratio metric can be used to measure customer sentiment and identify areas where customer service needs to be improved. It can also be used to compare customer sentiment across different products or services. 
  
  Tips & Tricks: 
  When using the negative ratio metric, it is important to consider the context of the customer feedback. For example, if a customer expresses a negative sentiment but also provides constructive feedback, this should not be counted as a negative comment. 
  
  Related Information: 
  The CEC-MKT-DM-SE Sentiment Engagement component of SAP software also includes other metrics such as positive ratio and sentiment score. These metrics can be used in combination with the negative ratio metric to gain a more comprehensive understanding of customer sentiment.