What is 'raw lead' in SAP CEC-MKT-DM-CE - Contact Engagement?

raw lead - Overview

• Component: CEC-MKT-DM-CE

• Component Name: Contact Engagement

• Description: A lead that is to be processed and nurtured in marketing, for example, leads that are collected at trade fairs.

raw lead - Details

• 
  Key Concepts: 
  Raw lead is a term used in the Contact Engagement Center (CEC) component of SAP. It refers to a contact that has been identified as a potential customer, but has not yet been qualified or nurtured. 
  
  How to use it: 
  Raw leads can be identified through various sources, such as web forms, surveys, and social media. Once identified, they can be managed in the CEC component of SAP. This includes assigning them to sales reps, tracking their progress, and nurturing them until they become qualified leads. 
  
  Tips & Tricks: 
  It is important to track raw leads closely and ensure that they are nurtured in a timely manner. This will help ensure that potential customers are not lost due to lack of follow-up. 
  
  Related Information: 
  The CEC component of SAP also includes features such as lead scoring, lead segmentation, and lead routing. These features can help sales reps prioritize their efforts and focus on the most promising leads.