What is unique opened in SAP (CEC-MKT-CPG - Campaign)?

SAP Term: unique opened

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: The number of unique users who have opened an email regardless of how many times the email has been opened.

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• Key Concepts: 
  Unique opened is a metric used in SAP CEC-MKT-CPG Campaign Management to measure the number of unique recipients who have opened an email. This metric is used to measure the effectiveness of an email campaign and can be used to compare different campaigns. 
  
  How to use it: 
  Unique opened can be used to measure the success of an email campaign. It is calculated by counting the number of unique recipients who have opened an email. This metric can be used to compare different campaigns and determine which one is more successful. 
  
  Tips & Tricks: 
  When measuring the success of an email campaign, it is important to consider other metrics such as click-through rate and conversion rate in addition to unique opened. This will give you a more comprehensive view of the effectiveness of your campaign. 
  
  Related Information: 
  Unique opened is just one of many metrics that can be used to measure the success of an email campaign. Other metrics include click-through rate, conversion rate, unsubscribe rate, and bounce rate.