What is total opens in SAP CEC-MKT-CPG - Campaign?

SAP Term: total opens

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: The total number of times that an email has been opened by all the recipients who have received it.

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• Key Concepts: 
  Total opens is a metric used in SAP CEC-MKT-CPG Campaign Management to measure the total number of times a campaign has been opened. This metric is used to measure the effectiveness of a campaign and can be used to compare different campaigns. 
  
  How to use it: 
  Total opens can be used to measure the success of a campaign by comparing the total number of opens with other metrics such as click-through rate, conversion rate, and cost per acquisition. It can also be used to compare different campaigns and determine which one is more successful. 
  
  Tips & Tricks: 
  When measuring total opens, it is important to consider other factors such as the type of campaign, the target audience, and the timing of the campaign. This will help you get a better understanding of how effective your campaigns are. 
  
  Related Information: 
  Total opens is just one metric that can be used to measure the success of a campaign. Other metrics such as click-through rate, conversion rate, and cost per acquisition can also be used to measure the success of a campaign.