What is target reach in SAP CEC-MKT-CPG - Campaign?

SAP Term: target reach

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: A quantitative goal for the reach of a campaign, or how many people you want to be exposed to your campaign.

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• Key Concepts: 
  Target reach is a metric used in SAP CEC-MKT-CPG Campaign Management to measure the success of a campaign. It is calculated by dividing the number of people who have seen the campaign by the total number of people who could have seen it. This metric helps marketers understand how effective their campaigns are in reaching their target audience.
  
  How to use it: 
  To calculate target reach, marketers need to first determine the total number of people who could have seen the campaign. This can be done by looking at the total number of people in the target audience, or by looking at the total number of impressions that were generated for the campaign. Once this number is determined, marketers can then divide it by the number of people who actually saw the campaign. This will give them an accurate measure of how successful their campaign was in reaching its intended audience.
  
  Tips & Tricks: 
  When calculating target reach, it is important to remember that not all impressions are equal. For example, if a campaign was targeted to a specific demographic, then impressions from outside that demographic should not be included in the calculation. Additionally, marketers should also consider other factors such as click-through rate and conversion rate when evaluating their campaigns.
  
  Related Information: 
  Target reach is just one metric that can be used to measure the success of a campaign. Other metrics such as cost per impression (CPI), cost per click (CPC), and return on investment (ROI) can also be used to evaluate campaigns. Additionally, marketers should also consider qualitative metrics such as customer feedback and engagement when evaluating their campaigns.