What is projected in SAP CEC-MKT-CPG - Campaign?

SAP Term: projected

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: Predicted data, based on current campaign performance data and anticipated future spend. For example, a projected number of conversions is the predicted number of conversions a future campaign can achieve based on the success of previous relevant campaigns and the spend allocated to the campaign. These calculations are done by a system outside SAP Hybris Marketing, such as ABAKUS.

Smart SAP Assistant

• Key Concepts: 
  Projected is a term used in SAP CEC-MKT-CPG Campaign Management to refer to the estimated or predicted results of a campaign. It is used to measure the expected performance of a campaign and can be used to compare actual results against the projected results. 
  
  How to use it: 
  Projected can be used to measure the expected performance of a campaign. This can be done by setting up a baseline for the campaign and then comparing the actual results against the projected results. This allows marketers to track the progress of their campaigns and make adjustments as needed. 
  
  Tips & Tricks: 
  When setting up a baseline for a campaign, it is important to consider factors such as target audience, budget, and timeline. This will help ensure that the projected results are accurate and can be used to measure the success of the campaign. Additionally, it is important to regularly review and adjust the projected results as needed in order to ensure that they remain accurate. 
  
  Related Information: 
  SAP CEC-MKT-CPG Campaign Management also includes features such as budgeting, forecasting, and reporting which can be used in conjunction with projected results to measure the success of a campaign. Additionally, SAP CEC-MKT-CPG Campaign Management also includes features such as segmentation and targeting which can be used to further refine campaigns and ensure that they are reaching their intended audience.