1. SAP Glossary
  2. Campaign
  3. non-event


What is 'non-event' in SAP CEC-MKT-CPG - Campaign?


non-event - Overview

  • Component: CEC-MKT-CPG

  • Component Name: Campaign

  • Description: Describes the situation in a marketing campaign, mainly for emails and newsletters, where the campaign automation monitors the reaction of the recipient of a sent email or newsletter by tracking whether she or he opened the email or clicked a hyperlink in the email body. The "non-event" then gives the user the chance to define what should happen if a specific interaction does not happen within a specified time period.


non-event - Details


  • Key Concepts: A non-event is a type of campaign in SAP CEC-MKT-CPG Campaign Management that does not have a specific start or end date. It is used to track activities that are ongoing and do not have a specific timeline. Examples of non-events include tracking customer loyalty programs, tracking customer preferences, and tracking customer feedback.
    How to use it: Non-events can be created in SAP CEC-MKT-CPG Campaign Management by selecting the “Non-Event” option when creating a new campaign. Once the non-event is created, users can add activities to the campaign such as surveys, emails, and other tasks. The non-event will then track the progress of these activities and provide reports on their success.
    Tips & Tricks: When creating a non-event in SAP CEC-MKT-CPG Campaign Management, it is important to set clear goals for the campaign. This will help ensure that the activities associated with the non-event are focused and effective. Additionally, it is important to regularly review the progress of the non-event to ensure that it is meeting its goals.
    Related Information: For more information on using non-events in SAP CEC-MKT-CPG Campaign Management, please refer to the official documentation provided by SAP. Additionally, there are many online resources available that provide tips and tricks for using non-events in SAP CEC-MKT-CPG Campaign Management.

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non-event - Related SAP Terms

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