What is non-event in SAP CEC-MKT-CPG - Campaign?

SAP Term: non-event

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: Describes the situation in a marketing campaign, mainly for emails and newsletters, where the campaign automation monitors the reaction of the recipient of a sent email or newsletter by tracking whether she or he opened the email or clicked a hyperlink in the email body. The "non-event" then gives the user the chance to define what should happen if a specific interaction does not happen within a specified time period.

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• Key Concepts: 
  A non-event is a type of campaign in SAP CEC-MKT-CPG Campaign Management that does not have a specific start or end date. It is used to track activities that are ongoing and do not have a specific timeline. Examples of non-events include tracking customer loyalty programs, tracking customer preferences, and tracking customer feedback. 
  
  How to use it: 
  Non-events can be created in SAP CEC-MKT-CPG Campaign Management by selecting the “Non-Event” option when creating a new campaign. Once the non-event is created, users can add activities to the campaign such as surveys, emails, and other tasks. The non-event will then track the progress of these activities and provide reports on their success. 
  
  Tips & Tricks: 
  When creating a non-event in SAP CEC-MKT-CPG Campaign Management, it is important to set clear goals for the campaign. This will help ensure that the activities associated with the non-event are focused and effective. Additionally, it is important to regularly review the progress of the non-event to ensure that it is meeting its goals. 
  
  Related Information: 
  For more information on using non-events in SAP CEC-MKT-CPG Campaign Management, please refer to the official documentation provided by SAP. Additionally, there are many online resources available that provide tips and tricks for using non-events in SAP CEC-MKT-CPG Campaign Management.