What is 'marketer-initiated' in SAP CEC-MKT-CPG - Campaign?

marketer-initiated - Overview

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: A trigger type for an always-on campaign. When a marketer adds members of a demand unit to a campaign of type marketer-initiated, the always-on campaign reacts on these members and sends out, for example, emails.

marketer-initiated - Details

• 
  Key Concepts: 
  Marketer-initiated campaigns are campaigns that are initiated by marketers in the SAP CEC-MKT-CPG Campaign Management component. This component allows marketers to create, manage, and track campaigns across multiple channels. It also provides marketers with the ability to measure the effectiveness of their campaigns. 
  
  How to use it: 
  Marketers can use the CEC-MKT-CPG Campaign Management component to create and manage campaigns. They can set up campaigns with specific goals and objectives, define target audiences, and set up channels for communication. They can also track the performance of their campaigns in real-time and make adjustments as needed. 
  
  Tips & Tricks: 
  When creating a marketer-initiated campaign, it is important to set realistic goals and objectives. It is also important to define a target audience that is likely to respond positively to the campaign. Additionally, it is important to select channels that are most likely to reach the target audience. 
  
  Related Information: 
  The CEC-MKT-CPG Campaign Management component is part of the SAP Customer Experience suite of products. It is designed to help marketers create, manage, and track campaigns across multiple channels. Additionally, it provides marketers with insights into the performance of their campaigns so they can make adjustments as needed.