What is managing party in SAP CEC-MKT-CPG - Campaign?

SAP Term: managing party

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: Person, group of persons, or tool executing an external campaign, for example, an agency.

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• Key Concepts: 
  Managing party is a term used in SAP CEC-MKT-CPG Campaign Management to refer to the entity responsible for managing a campaign. This could be an individual, a company, or any other organization that is responsible for the planning, execution, and monitoring of a campaign. 
  
  How to use it: 
  When creating a campaign in SAP CEC-MKT-CPG Campaign Management, the user must specify who the managing party is. This will determine who has access to the campaign and who can make changes to it. The managing party will also be responsible for ensuring that the campaign is executed according to plan and that all goals are met. 
  
  Tips & Tricks: 
  When selecting a managing party for a campaign, it is important to choose someone who is knowledgeable about the product or service being promoted and who has experience in running campaigns. This will ensure that the campaign is managed effectively and efficiently. 
  
  Related Information: 
  The managing party is also responsible for tracking the performance of the campaign and providing feedback on how it can be improved. This feedback can then be used to make adjustments to the campaign in order to maximize its effectiveness. Additionally, the managing party can provide insights into how different strategies can be used to reach different audiences or markets.