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  1. SAP Glossary
  2. Campaign
  3. flow-based


What is flow-based in SAP CEC-MKT-CPG - Campaign?


SAP Term: flow-based

  • Component: CEC-MKT-CPG

  • Component Name: Campaign

  • Description: Fiori version of the campaigns app where the various stages of the campaign are visualized by nodes. The nodes are organized as a process flow to guide the user through the various stages of the campaign creation process.


Smart SAP Assistant

  • Key Concepts: 
    Flow-based Campaign Management is a feature of the SAP CEC-MKT-CPG component that allows users to create and manage campaigns in a visual, flow-based manner. It enables users to create campaigns with multiple steps and conditions, and to easily monitor the progress of each step. The flow-based approach also allows users to quickly identify any issues or bottlenecks in the campaign process.
    
    How to use it: 
    To use Flow-based Campaign Management, users must first create a campaign in the CEC-MKT-CPG component. Once the campaign is created, users can then add steps and conditions to the campaign. Each step can be configured with different parameters, such as target audience, message content, and delivery channels. Users can also set conditions for each step, such as when it should be triggered or when it should end. 
    
    Tips & Tricks: 
    When creating a flow-based campaign, it is important to consider the order of the steps and conditions. This will ensure that the campaign runs smoothly and efficiently. Additionally, it is important to monitor the progress of each step in order to identify any issues or bottlenecks in the process. 
    
    Related Information: 
    For more information on Flow-based Campaign Management, please refer to the SAP CEC-MKT-CPG documentation. Additionally, there are many online resources available that provide tips and tricks for creating effective flow-based campaigns.
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