What is communication category in SAP CEC-MKT-CPG - Campaign?

SAP Term: communication category

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: A grouping defined by marketing experts to manage newsletter subscriptions and communication limits for use in marketing campaigns. A communication category can be assigned to an email or text message marketing campaign. It determines, for example, if contacts can subscribe or unsubscribe to newsletters or events using a landing page.

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• Key Concepts: 
  Communication category is a feature of the SAP CEC-MKT-CPG Campaign Management component. It is used to group campaigns into categories, allowing users to easily identify and manage campaigns. Communication categories are used to organize campaigns into logical groups, such as product launches, customer loyalty programs, or promotional campaigns. 
  
  How to use it: 
  To use communication categories, users must first create a category in the Campaign Management component. This can be done by selecting the “Create Category” option from the main menu. Once a category has been created, users can assign campaigns to it by selecting the “Assign Campaigns” option from the main menu. 
  
  Tips & Tricks: 
  When creating communication categories, it is important to consider how they will be used. For example, if a company is launching multiple product launches at once, it may be beneficial to create a separate category for each product launch. This will make it easier for users to quickly identify and manage campaigns related to each product launch. 
  
  Related Information: 
  For more information on communication categories and how to use them in SAP CEC-MKT-CPG Campaign Management, please refer to the official SAP documentation.