1. SAP Glossary
  2. Campaign
  3. classic


What is classic in SAP CEC-MKT-CPG - Campaign?


SAP Term: classic


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  • Key Concepts: 
    Classic is a component of the SAP CEC-MKT-CPG Campaign Management suite. It is a powerful tool that enables users to create, manage, and analyze campaigns across multiple channels. It provides a comprehensive view of customer data and allows users to create targeted campaigns that are tailored to their customers’ needs.
    
    How to use it: 
    Classic is easy to use and can be accessed through the SAP CEC-MKT-CPG Campaign Management suite. Once logged in, users can create campaigns, manage customer data, and analyze the results of their campaigns. They can also customize their campaigns by setting up rules and filters to target specific customers or groups of customers.
    
    Tips & Tricks: 
    When creating campaigns with Classic, it is important to keep in mind the customer’s needs and preferences. This will help ensure that the campaign is tailored to their needs and will be more effective. Additionally, it is important to track the results of each campaign in order to measure its success and make adjustments as needed.
    
    Related Information: 
    Classic is part of the SAP CEC-MKT-CPG Campaign Management suite, which also includes other components such as Digital Marketing, Social Media Marketing, and Mobile Marketing. Additionally, Classic integrates with other SAP products such as SAP HANA and SAP BusinessObjects for further analysis and reporting capabilities.
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