What is Always-On Campaign in SAP CEC-MKT-CPG - Campaign?

SAP Term: Always-On Campaign

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: Describes campaigns that are always active to constantly "nurture" contacts. The campaign execution consequently has no end date.

Smart SAP Assistant

• Key Concepts: 
  Always-On Campaign is a feature of the SAP CEC-MKT-CPG Campaign Management component that allows marketers to create and manage campaigns that are always running. This feature allows marketers to create campaigns that are constantly running and can be adjusted in real-time to meet changing customer needs. 
  
  How to use it: 
  To use the Always-On Campaign feature, marketers must first create a campaign in the SAP CEC-MKT-CPG Campaign Management component. Once the campaign is created, marketers can set up rules and parameters for the campaign, such as target audience, budget, and duration. Marketers can then adjust these parameters in real-time to meet changing customer needs. 
  
  Tips & Tricks: 
  When creating an Always-On Campaign, it is important to set realistic goals and parameters for the campaign. Marketers should also consider how they will measure the success of the campaign and adjust their parameters accordingly. Additionally, marketers should ensure that they are monitoring their campaigns regularly to ensure that they are meeting their goals. 
  
  Related Information: 
  For more information on Always-On Campaigns, please refer to the SAP CEC-MKT-CPG Campaign Management documentation. Additionally, there are many online resources available that provide tips and tricks for creating successful Always-On Campaigns.