What is traffic in SAP CEC-MKT-CJI - Customer Journey Insights?

SAP Term: traffic

• Component: CEC-MKT-CJI

• Component Name: Customer Journey Insights

• Description: A number or volume of customer journeys that can be viewed as a single journey, or identical composite journeys.

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• Key Concepts: 
  Traffic in the context of Customer Journey Insights (CJI) is the number of visitors to a website or application. It is used to measure the success of a website or application and to identify areas for improvement. CJI provides insights into customer behavior and engagement, allowing businesses to optimize their customer experience. 
  
  How to use it: 
  Traffic can be measured in CJI by tracking the number of visitors to a website or application over a given period of time. This data can be used to identify trends in customer behavior and engagement, as well as areas for improvement. Additionally, CJI can be used to track customer journeys across multiple channels, such as web, mobile, and social media. 
  
  Tips & Tricks: 
  When tracking traffic in CJI, it is important to consider the source of the traffic. For example, if a website or application receives a large amount of traffic from search engines, it may be beneficial to optimize the website or application for search engine optimization (SEO). Additionally, tracking customer journeys across multiple channels can provide valuable insights into customer behavior and engagement. 
  
  Related Information: 
  CJI is part of SAP's Customer Experience Management (CXM) suite of products. CXM provides businesses with tools to create personalized customer experiences across multiple channels. Additionally, SAP offers a range of analytics solutions that can be used to gain insights into customer behavior and engagement.