What is touchpoint in SAP CEC-MKT-CJI - Customer Journey Insights?

SAP Term: touchpoint

• Component: CEC-MKT-CJI

• Component Name: Customer Journey Insights

• Description: The point of contact between a product, service, or brand with customers, non-customers, users, employees, and other stakeholders, before, during and after an event, interaction, or transaction. Touchpoints are used in business-to-business, as well as business-to-consumer environments.

Smart SAP Assistant

• Key Concepts: 
  A touchpoint is a point of contact between a customer and a company. In the context of SAP Customer Journey Insights (CJI), a touchpoint is an interaction between a customer and a company that can be tracked and analyzed. This includes interactions such as website visits, emails, phone calls, and more. 
  
  How to use it: 
  SAP CJI allows companies to track and analyze customer touchpoints in order to gain insights into customer behavior. Companies can use this data to better understand their customers and create more effective marketing strategies. 
  
  Tips & Tricks: 
  It is important to track all customer touchpoints in order to get the most accurate picture of customer behavior. Companies should also be sure to track both online and offline touchpoints in order to get a complete picture of their customers’ journeys. 
  
  Related Information: 
  SAP CJI is part of the SAP Customer Experience suite, which provides companies with tools to better understand their customers and create more effective marketing strategies. Other components of the suite include SAP Marketing Cloud, SAP Commerce Cloud, and SAP Service Cloud.