What is upper funnel in SAP (CEC-MKT-CAT - Customer Attribution)?

SAP Term: upper funnel

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: A category that represents potential customers who have been exposed to marketing before visiting the advertiser website.

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• Key Concepts: 
  Upper funnel is a term used in the Customer Attribution component of SAP CEC-MKT-CAT. It refers to the process of tracking customer interactions with a company’s marketing campaigns and activities. This includes tracking customer visits to websites, emails, and other digital channels. The upper funnel helps companies understand how customers are engaging with their marketing efforts and how they can optimize their campaigns for better results. 
  
  How to use it: 
  The upper funnel can be used to track customer interactions with a company’s marketing campaigns and activities. This includes tracking customer visits to websites, emails, and other digital channels. Companies can use this data to understand how customers are engaging with their marketing efforts and how they can optimize their campaigns for better results. Additionally, companies can use the upper funnel to measure the effectiveness of their campaigns and make adjustments as needed. 
  
  Tips & Tricks: 
  When using the upper funnel, it is important to track all customer interactions with a company’s marketing campaigns and activities. This includes tracking customer visits to websites, emails, and other digital channels. Additionally, companies should ensure that they are collecting accurate data in order to get the most out of the upper funnel. 
  
  Related Information: 
  The Customer Attribution component of SAP CEC-MKT-CAT is part of the SAP Customer Experience suite of products. It provides companies with insights into how customers are engaging with their marketing efforts and helps them optimize their campaigns for better results. Additionally, SAP CEC-MKT-CAT provides companies with tools for measuring the effectiveness of their campaigns and making adjustments as needed.