What is unique user in SAP (CEC-MKT-CAT - Customer Attribution)?

SAP Term: unique user

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: An individual, identifiable user who is tracked online. For example, if a website is visited six times but five of those visits are by the same user, then the website has been visited by two unique users.

Smart SAP Assistant

• Key Concepts: 
  A unique user is a customer who has been identified as a single individual across multiple channels. This is done by using a combination of data points such as email address, phone number, and other identifying information. In the SAP CEC-MKT-CAT Customer Attribution component, unique users are used to track customer behavior and engagement across multiple channels. 
  
  How to use it: 
  The CEC-MKT-CAT Customer Attribution component allows you to identify unique users and track their behavior and engagement across multiple channels. This data can then be used to create targeted campaigns and offers that are tailored to each individual customer. Additionally, you can use this data to gain insights into customer preferences and trends. 
  
  Tips & Tricks: 
  When using the CEC-MKT-CAT Customer Attribution component, it is important to ensure that all data points used to identify unique users are accurate and up-to-date. Additionally, it is important to ensure that all customer data is securely stored and protected from unauthorized access. 
  
  Related Information: 
  For more information on the CEC-MKT-CAT Customer Attribution component, please refer to the SAP Help Portal or contact your SAP representative. Additionally, there are many online resources available that provide detailed information on how to use this component.