What is taxonomy in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: taxonomy

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: The classification and naming conventions for marketing players.

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• Key Concepts: 
  Taxonomy is a hierarchical structure of categories and subcategories used to organize and classify data. In the context of SAP, taxonomy is used to classify customer data into different categories and subcategories. The CEC-MKT-CAT Customer Attribution Taxonomy is a specific taxonomy used to classify customer data into different categories such as demographics, interests, and behaviors. 
  
  How to use it: 
  The CEC-MKT-CAT Customer Attribution Taxonomy can be used to organize customer data into different categories and subcategories. This allows for easier analysis of customer data and helps marketers better understand their customers. Additionally, the taxonomy can be used to create targeted marketing campaigns based on customer data. 
  
  Tips & Tricks: 
  When using the CEC-MKT-CAT Customer Attribution Taxonomy, it is important to ensure that the categories and subcategories are properly defined. This will help ensure that the data is accurately classified and that the results are meaningful. Additionally, it is important to regularly review the taxonomy to ensure that it is up-to-date with current customer trends. 
  
  Related Information: 
  The CEC-MKT-CAT Customer Attribution Taxonomy is part of SAP’s Customer Data Platform (CDP). The CDP provides marketers with a comprehensive view of their customers by combining customer data from multiple sources into one platform. Additionally, the CDP provides marketers with insights into customer behavior and preferences, allowing them to create more effective marketing campaigns.