What is player set in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: player set

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: The collection of marketing dimensions that are exposed to users. For example, if a customer sees a display ad and then clicks on a search ad, the display and search channels make up the player set.

Smart SAP Assistant

• Key Concepts: 
  Player Set is a component of the Customer Attribution module in SAP. It is used to define the rules and criteria for assigning customers to a particular segment or group. It allows users to create and manage customer segments based on their attributes, such as demographics, purchase history, and other criteria. 
  
  How to use it: 
  To use Player Set, users must first define the criteria for each segment. This can be done by selecting the attributes that will be used to define the segment, such as age, gender, location, purchase history, etc. Once the criteria have been defined, users can then assign customers to the appropriate segment based on their attributes. 
  
  Tips & Tricks: 
  When creating customer segments with Player Set, it is important to ensure that the criteria used are relevant and up-to-date. Additionally, it is important to regularly review and update customer segments as customer attributes may change over time. 
  
  Related Information: 
  For more information on Player Set and Customer Attribution in SAP, please refer to the SAP Help Portal or contact your local SAP representative.