What is natural search in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: natural search

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: A means of obtaining results on a search engine page that are based on their relevance to entered search terms, as opposed to paid listings.

Smart SAP Assistant

• Key Concepts: 
  Natural search is a feature of the Customer Attribution component of SAP CEC-MKT-CAT. It allows customers to search for products and services using natural language, such as phrases and questions, instead of keywords. This makes it easier for customers to find what they are looking for quickly and accurately. 
  
  How to use it: 
  To use natural search, customers simply type in their query in the search bar. The system will then analyze the query and return results that match the customer’s intent. Customers can also refine their search by adding additional keywords or phrases to narrow down the results. 
  
  Tips & Tricks: 
  When using natural search, it is important to use complete sentences or phrases that accurately describe what you are looking for. This will help the system return more accurate results. Additionally, it is helpful to use synonyms or related words when searching for a specific product or service. 
  
  Related Information: 
  The Customer Attribution component of SAP CEC-MKT-CAT also includes features such as product recommendations, customer segmentation, and personalized offers. These features can help customers find the products and services they need more quickly and easily.