What is 'marketing overlap' in SAP CEC-MKT-CAT - Customer Attribution?

marketing overlap - Overview

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: A path to conversion that includes more than one campaign element.

marketing overlap - Details

• 
  Key Concepts: 
  Marketing overlap is a feature of the CEC-MKT-CAT Customer Attribution component of SAP. It allows marketers to identify and measure the overlap between different marketing campaigns and channels. This helps marketers to understand which campaigns are most effective and which channels are driving the most conversions. 
  
  How to use it: 
  Marketing overlap can be used to measure the effectiveness of different marketing campaigns and channels. It can be used to identify which campaigns are driving the most conversions, as well as which channels are most effective. This information can then be used to optimize future campaigns and channels for maximum effectiveness. 
  
  Tips & Tricks: 
  When using marketing overlap, it is important to ensure that all campaigns and channels are tracked accurately. This will ensure that the data is accurate and that the results are meaningful. Additionally, it is important to track all campaigns and channels over time in order to get an accurate picture of their effectiveness. 
  
  Related Information: 
  The CEC-MKT-CAT Customer Attribution component of SAP also includes features such as customer segmentation, customer journey analysis, and customer lifetime value analysis. These features can be used in conjunction with marketing overlap to gain a more comprehensive understanding of customer behavior and preferences.