What is lower funnel in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: lower funnel

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: A category that represents returning customers who were exposed to marketing after visiting the advertiser's website.

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• Key Concepts: 
  Lower funnel is a term used in SAP Customer Experience (CX) to refer to the stage of the customer journey where customers are ready to make a purchase. It is the last step in the customer journey before they make a purchase. The CEC-MKT-CAT Customer Attribution component is used to track and measure customer behavior at this stage of the funnel. 
  
  How to use it: 
  The CEC-MKT-CAT Customer Attribution component can be used to track and measure customer behavior at the lower funnel stage. It allows marketers to identify which channels are driving customers to purchase, as well as which channels are most effective in converting customers. This data can then be used to optimize marketing campaigns and improve customer experience. 
  
  Tips & Tricks: 
  When using the CEC-MKT-CAT Customer Attribution component, it is important to ensure that all data is accurate and up-to-date. This will ensure that marketers have an accurate picture of customer behavior at the lower funnel stage. Additionally, it is important to track customer behavior over time in order to identify trends and optimize marketing campaigns accordingly. 
  
  Related Information: 
  The CEC-MKT-CAT Customer Attribution component is part of SAP’s Customer Experience suite of products. Other components in this suite include SAP Hybris Marketing, SAP Hybris Commerce, and SAP Hybris Service. These components can be used together to create a comprehensive customer experience strategy.