What is 'last event' in SAP CEC-MKT-CAT - Customer Attribution?

last event - Overview

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: An attribution model that gives complete credit for a conversion to the last click or marketing touchpoint.

last event - Details

• 
  Key Concepts: 
  The Last Event component of SAP CEC-MKT-CAT Customer Attribution is a tool that allows users to track customer behavior and identify the last event that triggered a customer’s purchase. This component helps marketers understand the customer journey and identify which marketing activities are most effective in driving sales. 
  
  How to use it: 
  To use the Last Event component, marketers must first set up the customer attribution model. This involves defining the customer journey, setting up the rules for tracking customer behavior, and setting up the rules for assigning credit to each marketing activity. Once the model is set up, marketers can use the Last Event component to track customer behavior and identify which marketing activities are most effective in driving sales. 
  
  Tips & Tricks: 
  When setting up the customer attribution model, it is important to ensure that all marketing activities are tracked accurately. This will ensure that marketers can accurately identify which activities are most effective in driving sales. Additionally, it is important to regularly review and update the model to ensure that it is capturing all relevant customer behavior. 
  
  Related Information: 
  For more information on SAP CEC-MKT-CAT Customer Attribution, please visit https://help.sap.com/viewer/product/SAP_CEC_MKT_CAT/latest/en-US.