What is game theory in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: game theory

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: The study of mathematical models of conflict and cooperation between rational decision-makers. Game theory determines how to make the best decision possible based on expected outcomes.

Smart SAP Assistant

• Key Concepts: 
  Game theory is a branch of mathematics that studies strategic decision making. It is used to analyze the interactions between two or more decision makers, and to determine the optimal outcome for each. In the context of SAP, game theory is used to analyze customer behavior and optimize marketing campaigns. 
  
  How to use it: 
  The CEC-MKT-CAT Customer Attribution component of SAP enables marketers to use game theory to analyze customer behavior and optimize marketing campaigns. This component provides a comprehensive set of tools that allow marketers to identify customer segments, analyze customer behavior, and develop targeted marketing strategies. 
  
  Tips & Tricks: 
  When using the CEC-MKT-CAT Customer Attribution component, it is important to remember that game theory is a complex field of study. It is important to take the time to understand the concepts and principles behind game theory before attempting to use it in your marketing campaigns. 
  
  Related Information: 
  For more information on game theory and its application in SAP, please refer to the SAP Help Portal or contact your local SAP representative.