What is funnel in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: funnel

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: A marketing model that illustrates the theoretical customer journey towards the purchase of a product or service.

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• Key Concepts: 
  A funnel is a component of the Customer Attribution module in SAP CEC-MKT-CAT. It is used to track customer journeys and measure the effectiveness of marketing campaigns. It allows marketers to identify which channels are driving the most conversions and optimize their campaigns accordingly. 
  
  How to use it: 
  The funnel component of SAP CEC-MKT-CAT can be used to track customer journeys from initial contact to conversion. It allows marketers to identify which channels are driving the most conversions and optimize their campaigns accordingly. The funnel can be used to measure the effectiveness of marketing campaigns, as well as to identify areas for improvement. 
  
  Tips & Tricks: 
  When using the funnel component of SAP CEC-MKT-CAT, it is important to ensure that all customer journeys are tracked accurately. This will ensure that marketers have an accurate picture of which channels are driving the most conversions and can make informed decisions about how to optimize their campaigns. Additionally, it is important to regularly review the data collected by the funnel in order to identify areas for improvement. 
  
  Related Information: 
  The funnel component of SAP CEC-MKT-CAT is closely related to other components such as segmentation, attribution, and analytics. Segmentation allows marketers to group customers into different categories based on their behavior, while attribution helps marketers understand which channels are driving conversions. Analytics provides insights into customer behavior and helps marketers make informed decisions about how to optimize their campaigns.