What is external data feed in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: external data feed

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: A mechanism for transferring data from an SAP application to an external party. External data feeds create closed loops of analysis, optimization, and feedback between the SAP application and the external party.

Smart SAP Assistant

• Key Concepts: 
  External data feed is a feature of the SAP CEC-MKT-CAT Customer Attribution component that allows customers to integrate external data sources into their SAP system. This data can be used to gain insights into customer behavior and preferences, as well as to improve marketing campaigns and customer segmentation.
  
  How to use it: 
  To use the external data feed feature, customers must first configure their SAP system to accept external data sources. This includes setting up the appropriate connections and authentication protocols. Once configured, customers can then select the external data sources they wish to integrate into their system. The data can then be used for analysis and reporting purposes.
  
  Tips & Tricks: 
  When configuring the external data feed feature, it is important to ensure that all security protocols are in place. Additionally, customers should ensure that the data sources they are integrating are reliable and up-to-date.
  
  Related Information: 
  For more information on the SAP CEC-MKT-CAT Customer Attribution component, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tutorials and best practices for using this component.