What is conversion path in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: conversion path

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: The trajectory a customer takes to conversion. For example, if a customer makes a purchase after first seeing a display ad and then visiting the vendor website, the path is the display ad and then the website.

Smart SAP Assistant

• Key Concepts: 
  Conversion Path is a component of the SAP Customer Attribution solution. It enables marketers to track and analyze customer journeys across multiple channels and devices. It provides insights into how customers interact with different channels, which helps marketers to optimize their campaigns and increase conversions. 
  
  How to use it: 
  The Conversion Path component of the SAP Customer Attribution solution can be used to track customer journeys across multiple channels and devices. It provides insights into how customers interact with different channels, which helps marketers to optimize their campaigns and increase conversions. The data collected can be used to create targeted campaigns that are tailored to the customer’s needs. 
  
  Tips & Tricks: 
  When using the Conversion Path component of the SAP Customer Attribution solution, it is important to ensure that all data is collected accurately and consistently. This will ensure that the insights gained from the data are reliable and actionable. Additionally, it is important to ensure that all customer journeys are tracked in order to gain a comprehensive understanding of customer behavior. 
  
  Related Information: 
  The SAP Customer Attribution solution also includes other components such as Audience Segmentation, Campaign Optimization, and Attribution Modeling. These components can be used in conjunction with Conversion Path to gain a more comprehensive understanding of customer behavior and optimize campaigns for maximum conversions.